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7 Free Email Marketing Tools for SMBs

7 Free Email Marketing Tools for SMBs

Email Marketing Tools for SMBs

by Pablo Raban.

Email marketing is an essential part of marketing automation, especially if you are an SMB. In fact, it is a tried-and-tested technique to reach out to your target audience. A limited budget is no barrier to leveraging email marketing effectively for your business. We list 7 free email marketing tools to get you started on establishing a more personal connect with your customers and clients, via their inboxes.

Pick Or Upgrade To The Right Marketing Automation Solution To Power Your Growth Story.

On any given day, our inboxes are full of emails. As a small or medium business (SMB), we want to be a part of these inboxes, we need to be a part of these inboxes. After all, emails help us get a foot in the door and keeps the customer engaged. Emails are still one of the best channels to ensure sales.

But how do we get started? And is this going to cost us a lot of money?

Not at all!

There are many free email marketing tools available that can help you get started without having to pay a dime upfront. Here’s a list of 7 such free email marketing tools:

1. MailChimp is one of the most popular brands for small and medium business alike. You can:

Create email campaigns, ads, and landing pages to reach out to your audience through their inbox and social feeds

Integrate with a number of tools to personalize messaging

Simplify and automate

Gather data to glean insights on your customers and analyze KPIs

MailChimp offers a free plan for up to 2000 subscribers and 12,000 emails per month. You can also opt for a $10/month plan to grow your business.

2. Benchmark is specially designed for small business, and it comes with good design features like:

Intuitive email designer with drag-and-drop editor

Live editing as you design emails

Responsive emails

Auto-responder, surveys, and polls creator

The free trial offers campaigns for 2000 subscribers, responsive templates, sign-up forms, Google analytics, etc. among various other features.

Also Read: MessageGears Introduces New Tools for Email Marketing Platform

Templates to design a customized responsive email

Automation of email campaigns with follow-up emails, auto-responders, and email series

Track campaign performance with advanced reporting features on opens, clicks, devices, locations, etc.

Vertical Response’s basic plan starts at $11/month.

4. Mailer Lite is a popular email tool among bloggers and small businesses. It is an easy-to-use product for beginners with:

Drag-and-drop email builder

Email automation tool

Responsive landing pages for marketing campaigns

Creative popups to convert visitors to subscribers

Integration with other web services to enhance workflows and understand customer data

Mailer Lite offers a free plan for 1000 subscribers, with unlimited emails per month.

5. Mailjet is a smart solution to design well-crafted emails with a forever free plan for up to 6000 emails/month with unlimited contacts. It offers:

Transactional emails to create a dynamic, personalized, responsive email strategy

Real-time traffic monitoring

Contact management for targeted marketing – organize and segment

Personalized emails for better engagement

Automated workflows

6. Zoho Campaigns is best suited for SMBs who want to automate email marketing and craft personalized campaigns. Zoho offers:

Pre-designed templates, drag-and-drop editor, and easy list management

Integration with other Zoho tools like Zoho CRM to link your campaigns and measure results

Automated email marketing for automated follow-up emails, workflows and autoresponders to trigger emails based on subscriber activity

Analytics and insightful reporting

Approval-based email marketing for better engagement

Dynamic and personalized email campaigns

You can send 12,000 emails/month to up to 2000 subscribers with the free plan.

Also Read: Top Marketing Automation Tools every Entry-level Marketer Should Know About

7. SendPulse is a multi-channel marketing platform with features like:

Email editor

Automation to send out trigger-based emails

Subscriber rating to segment your mailing list based on subscriber activity

Personalized emails

Statistics to monitor opens, clicks, and improve campaign performance

The free plan lets you send up to 15,000 emails/month to 2500 subscribers.

Also Read: Your Next Game-changing Marketing Tool May Surprise You

There are several email marketing tools out there. Some are free, some offer free trials, most of them offer design dashboards, analytics, and contact management. You can explore the trial versions of products and then zero-in on the tool that suits your needs and fits your budget.

Which ones have you tried so far? Tell us about them in the comments below.  Feel free to share this article to help spread the word to all SMBs looking for budget-friendly email marketing tools.

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by Pablo Raban' -


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Terminology 4

Search Engine Optimization And Why You Gotta Use It.
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general,

The earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1]
SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy,     SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies. (source -wiki)

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.
Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.
On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.

Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

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